Kaitlyn Witman ☔

Kaitlyn Witman is the CEO and Co-Founder of Rainfactory, a digital marketing agency specializing in product launch marketing services.12 She co-founded the company in July 2014 and has since played a crucial role in its growth and success.1

Professional Background

Kaitlyn's career at Rainfactory has evolved over the years:

• Initially, she served as Co-Founder and COO from July 2014.1
• In March 2024, she was named Co-CEO alongside Janielle Denier.6
• As of May 2024, Kaitlyn assumed the role of sole CEO, completing a leadership transition that began in Q4 2023.34

Under her leadership, Rainfactory has become a top agency for product launches, selling over $93 million in presales for more than 130 clients in crowdfunding.1

Education and Skills

Kaitlyn holds a Master of Business Administration (MBA) from the University of Washington's Michael G. Foster School of Business, with a focus on Finance and Entrepreneurship.1 Her expertise includes:

• Marketing strategy
• Product positioning
• Website optimization
• Conversion rate optimization
• eCommerce management

Additional Roles and Investments

Beyond her primary role at Rainfactory, Kaitlyn has taken on additional responsibilities:

• Investor in Flaus (since June 2021)1
• Investor and EVP of eCommerce at Petal, LLC (since May 2020)1
• Founder and Managing Owner of Bliss City Strategies, LLC (May 2014 - December 2019)1

Recognition

Kaitlyn's achievements have been recognized by her alma mater, the University of Virginia, where she completed her undergraduate studies.5 Her leadership and entrepreneurial success have positioned her as a notable figure in the digital marketing and product launch industry.