Kaitlin Maud

Kaitlin Maud is a prominent figure in the strategy and consumer insights industry, known for her expertise in making consumer insights actionable for brands and agencies. Here's an overview of her professional background and accomplishments:

Professional Experience

Kaitlin is the co-founder of Current Forward, a strategy consultancy based in Austin, Texas.13 Prior to founding Current Forward, she served as Strategy Director at T3, an Austin-based innovation agency, where she led strategy for clients like UPS.1

Expertise and Clients

Throughout her career, Kaitlin has worked with some of the most recognizable brands in the world, helping them solve complex problems and navigate change.2 Her client list includes notable names such as:

• Apple
• Beats by Dre
• UPS
• Google
• Taco Bell
• Keds

She has also partnered with respected agencies like Media Arts Lab, Deutsch, and BBH.4

Thought Leadership

Kaitlin is known for her innovative approaches to strategy work:

• She authored new ways to think about strategy, including an approach to combat unconscious bias in the briefing process.2
• Her 2013 TEDx talk helped introduce "digital anthropology" into the industry lexicon.2
• She gave follow-up TEDx talks in 2020 and 2022 on consumer trends as cultural value indicators and the importance of respecting the creative process.2

Publications and Media

Kaitlin's expertise has been recognized in various ways:

• Profiled in the book "Company of One" by Paul Jarvis4
• Featured on industry podcasts like Basecamp's ReWork, Vistaprint's Small Business Stories, and Strategy Sheroes2
• Cited as an expert in publications including Teen Vogue, Forbes, WARC, AdAge, and Adweek2

Additional Ventures

In addition to her work at Current Forward, Kaitlin:

• Published the DIY Strategy Workbook in 2018 to make strategy processes more accessible to small businesses and independent creatives.1
• Co-founded Rain or Shine, a creative recruitment company, with her husband.3

Personal Interests

Outside of her professional work, Kaitlin is a certified yoga instructor and has found surprising applications of yoga teachings to strategy work.12

Kaitlin Maud's multifaceted career and innovative approaches to strategy and consumer insights have established her as a respected figure in the industry, known for making insights actionable and advocating for human-centered approaches in business.