Kaihl Fransen

Kaihl Fransen is the Marketing Manager at ALPAKA, an Australia-based company that specializes in travel bags and accessories. Here are some key details about Kaihl Fransen and his role:

Professional Background

Kaihl Fransen has experience in digital marketing and has held several positions prior to his current role:

• Marketing Manager at ALPAKA (current position)
• Digital Marketing Manager at WE ARE LIKEWISE
• Technical Marketing Lead at Bellroy

Current Role at ALPAKA

As the Marketing Manager at ALPAKA, Kaihl Fransen is responsible for various aspects of the company's marketing efforts:

• Overseeing marketing strategies and campaigns
• Analyzing data to guide business decisions
• Managing custom reports and analytics
• Tracking key performance indicators like blended ROAS and monthly sales performance
• Guiding influencer marketing initiatives
• Analyzing geographic data to identify high-potential regions for expansion

Achievements

Under Kaihl Fransen's marketing leadership, ALPAKA has seen significant growth:

• 130% year-over-year overall revenue growth
• Over 200% revenue growth in certain international regions, such as Hong Kong and France
• At least 8 hours per month saved on manual data work through improved reporting and analytics

Industry Involvement

Kaihl Fransen represents ALPAKA at industry events such as the Outdoor Retailer trade shows. He has been quoted discussing the company's performance and strategies at these events.12

Location

Kaihl Fransen is based in Melbourne, Victoria, Australia.3

Kaihl Fransen's LinkedIn username is kaihl-fransen, as mentioned in the query.