Kade Killary

Kade Killary is a Data Scientist and Data Engineer at Crossmedia, where he plays a crucial role in leveraging data to enhance marketing strategies and client insights. His work primarily involves analyzing complex data sets and developing effective data-driven strategies to optimize performance for clients.

Professional Background

At Crossmedia, Kade has been instrumental in implementing advanced data solutions. He emphasizes the importance of having a robust data infrastructure, stating that "data is at the core of everything we do," which includes dashboarding performance data, segmentation, optimization, and predictive analytics.1 Under his guidance, Crossmedia has successfully integrated tools like Fivetran and Snowflake to streamline data processes, significantly reducing the time required to generate reports from a full day to mere minutes.1

Key Contributions

• Data Integration: Kade has advocated for using Fivetran to facilitate easier data integration and quicker access to insights. This has allowed Crossmedia to focus more on analytics rather than the engineering side of data management.1
• Data Warehousing: He has highlighted the advantages of using Snowflake as a data warehouse, particularly its ability to handle large datasets efficiently. This capability is vital for ensuring quality assurance when dealing with billions of rows of data.1
• Client Reporting: Kade utilizes Tableau for presenting data, enabling clients to gain granular insights into customer journeys and marketing performance.1

Kade's expertise not only enhances Crossmedia's operational efficiency but also empowers clients by providing them with actionable insights derived from sophisticated data analysis.