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Kacie Wise
Experience Research
Professional Background
Kacie Wise is an accomplished professional in the realm of marketing and user experience research, with a robust history in innovation and leadership roles at prominent companies. Currently serving as the Experience Research Manager at Nike, Kacie has honed her skills in understanding user needs and transforming insights into effective product strategies. Her role at Nike showcases her commitment to enhancing customer experiences through meticulous research and design thinking, contributing to the company’s mission of delivering exceptional athletic products that resonate with consumers across the globe.
Prior to her tenure at Nike, Kacie held various pivotal positions that shaped her expertise in user experience and digital marketing. She was the Head of Experience and UX Research at Lookback, where she guided teams to create meaningful user experiences by leveraging data-driven insights. Her prior experience as a Senior UX Researcher at eBay solidified her reputation in the industry, where she was involved in optimizing global mobile experiences, significantly enhancing the user journey for millions of customers.
Kacie's earlier career included roles such as Strategist at Instrument and Marketing Manager at Good Eggs, where she merged creative strategy with execution for various marketing initiatives. Her experience as a Senior Program Manager at SYPartners and as a Senior Project Manager & Creative Lead at Woodberry Events, Inc. (now ITA Group) displayed her strong organizational skills and her ability to lead creative projects to successful completion. Through these roles, Kacie has demonstrated her multifaceted approach to leadership, balancing strategic vision with practical implementation.
Education and Achievements
Kacie Wise's educational background is a testament to her pursuit of excellence in communication and marketing. She started her academic journey at California State University, where she completed her Bachelor's degree in Communication, and further expanded her studies with a Bachelor of Arts degree, also at California State University. Recognizing the importance of advanced education in the fast-paced world of marketing, Kacie pursued further studies at the University of Arizona, deepening her understanding of communication theories and practices.
Kacie took her academic pursuits to new heights at the Cornell Johnson Graduate School of Management, a prestigious institution known for fostering innovation and leadership. There, she studied Marketing, gaining vital insights that have informed her career path and guided her professional endeavors. This comprehensive education has equipped her with a unique skill set that she applies diligently in her professional roles.
Notable Achievements
Kacie’s career is marked by notable achievements that underscore her ability to drive results through research and strategy. Her work at Nike has been pivotal, contributing to the company's cutting-edge user experience initiatives. By applying her extensive knowledge of user-centered design, Kacie has successfully led teams in conducting comprehensive research that informs product design decisions, ensuring that Nike remains at the forefront of the athletic industry.
Through her leadership at Lookback, Kacie not only shaped the research agenda but also influenced collaborations across various departments to foster a more inclusive and innovative design culture. Her tenure at eBay allowed her to make significant strides in enhancing mobile experiences, which have been critical in adapting to the rapidly changing digital landscape.
Kacie's innovative approach extends beyond technical expertise; she has cultivated remarkable relationships within teams and across organizations. This ability to connect with various stakeholders has enabled her to align user research with broader business objectives, showcasing her knack for translating research findings into actionable business strategies. Kacie’s journey reflects a continuous commitment to learning, adapting, and growing within the dynamic field of marketing and user experience, establishing her as a respected leader and collaborator.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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