Kaci Smith

Kaci Smith is an Associate Media Manager at Merkle with a proven track record in managing onsite and offsite display activation for a retail media network client.

With a background in advertising and expertise in retail media, Kaci excels in delivering innovative digital marketing solutions that drive exceptional results, surpassing expectations.

Having served as a Senior Media Analyst at CVS Media Exchange, Kaci specialized in media activation within the beauty and personal care category.

Previously, as a Team Lead at Meta, Kaci led new product development for Facebook and Instagram apps, working collaboratively with cross-functional teams to conduct tests and studies.

Kaci's notable accomplishments include holding a patent and publishing multiple works in online advertising analytics, showcasing advanced problem-solving capabilities and creativity.

Passionate about assisting individuals and companies in reaching their digital advertising goals, Kaci leverages cutting-edge operational techniques, statistical methods, and strong communication skills.

Thriving in challenging and fast-paced environments, Kaci applies leadership, organizational skills, and analytical abilities to drive success.

Kaci is always eager to expand professional connections and deepen knowledge in the industry.