Kabir Jain

Kabir Jain is the Chief Growth Officer at Erewhon, a Los Angeles-based organic grocer and café known for its high-end merchandise and devoted following among celebrities and health enthusiasts.12 Here are some key details about Kabir Jain:

Professional Background

Jain joined Erewhon in 2019, initially serving as Chief of Staff before becoming Chief Growth Officer in 2021.5 Prior to Erewhon, he worked in:

• Consumer growth equity at TSG Consumer Partners and Butterfly Equity, investing in food and consumer sectors35
• Management consulting as a Business Analyst at McKinsey & Company5

Role at Erewhon

As Chief Growth Officer, Jain oversees "all the ways we can grow the business, aside from opening new stores".2 His key responsibilities and achievements include:

• Leading the expansion of Erewhon's unique loyalty program2
• Spearheading the company's e-commerce overhaul2
• Launching Erewhon's first mobile app in July 202312
• Developing the retailer's digital growth strategy and retail platform4
• Implementing nationwide shipping for flagship products4

Innovations and Approach

Jain has been instrumental in bringing Erewhon's experiential retail concept into the digital realm:

• Integrating grocery and foodservice elements into the e-commerce platform2
• Implementing a paid loyalty program with tiered memberships2
• Using AI for product descriptions and recommendations1
• Focusing on personalization in the app, including cart reminders and targeted push notifications1

Education and Personal

• Jain is a graduate of The University of Texas at Austin - Red McCombs School of Business5
• He is originally from Austin but now lives in Los Angeles with his wife and puppy3

Kabir Jain's efforts have significantly contributed to Erewhon's growth, with digital adopters spending 70% more than other shoppers.1