Justine Zinkin

Justine Zinkin is the Chief Executive Officer of Neighborhood Trust Financial Partners, a position she has held since 2002.12 Under her leadership, the organization has experienced significant growth and transformation.2

Career Highlights

Zinkin joined Neighborhood Trust Financial Partners (then known as Credit Where Credit Is Due) in 2002, taking on the role of CEO for both the organization and its associated Neighborhood Trust Federal Credit Union.1 In her initial two years, she successfully turned around the credit union and expanded the financial literacy workshops offered by Credit Where Credit Is Due.1

Vision and Impact

Zinkin is credited with planting the seeds of Neighborhood Trust's core model. She reimagined the organization's approach, shifting from a model where the community came to the office for financial literacy to one where services were brought directly to the community.1 This innovative approach involved partnering with schools, job training programs, immigration services, and housing programs to embed Neighborhood Trust's services within their operations.1

Organizational Growth

Under Zinkin's leadership, the organization underwent significant changes:

1. In 2012, Credit Where Credit Is Due was rebranded as Neighborhood Trust Financial Partners.1
2. The organization moved to a new location in Washington Heights.1
3. Neighborhood Trust Financial Partners and Neighborhood Trust Federal Credit Union became independent entities, though remaining close partners.1
4. This restructuring enabled Neighborhood Trust Financial Partners to expand its reach nationally.1

Innovation in Financial Wellness

Zinkin led the organization to become an early mover in the employee financial wellness space. In 2012, she oversaw the launch of TrustPlus, an initiative that integrated financial coaching and product offerings within workplaces as an employee financial health benefit.1

Justine Zinkin's leadership has been instrumental in shaping Neighborhood Trust Financial Partners into a national thought leader in financial empowerment services for low-income communities.2