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Justine Modot
Enabling customers and partners on M365 with Devices
Professional Background
Justine Modot is a seasoned business strategist and marketing expert currently serving as the Director of Business Strategy for M365 + Devices at Microsoft. Her leadership role encompasses oversight of pivotal product lines including Teams Devices, Modern Desktop (MMD), Connected Devices, and the Surface product family. With a robust foundation in engineering and an insightful approach to marketing, Justine has made significant contributions to product development and strategic marketing initiatives at one of the world’s leading tech companies.
In her journey through Microsoft, Justine has worn many hats. She began her career as a Marketing Product Manager Intern, showcasing her ability to quickly embrace industry demands. Rising through the ranks, she held roles such as Business Planner and Product Marketing Manager before stepping into her position as Senior Product Marketing Manager for Surface Hub. Her strategic insight and understanding of market dynamics led her to embrace the challenge of Collaboration Devices Incubation Lead (OEM), where she was instrumental in spearheading innovative product strategies and collaborations.
Justine's journey is characterized by a commitment to harnessing technology to enhance user experiences and drive business growth. Her experience across various product lines at Microsoft positions her as a leader who not only understands technical specifications but also the needs of the end user, ensuring that products resonate with their target audiences.
Education and Achievements
Justine Modot's academic credentials are impressive and reflect a deep commitment to her professional development. She earned her MBA in Business Administration from Dartmouth College's prestigious Tuck School of Business. This rigorous educational environment provided Justine with the foundational knowledge in business strategy and leadership skills critical for her success in technology and product management.
Her engineering background is equally commendable; she studied at the Ecole nationale supérieure de Techniques avancées, where she focused on production engineering. This technical expertise was further enhanced by completing her Master 1 in Engineering Sciences, particularly in Fluid Mechanics and Energetics, at the renowned Université Pierre et Marie Curie (Paris VI). The combination of engineering and business education uniquely positions Justine to tackle complex challenges in technology and product marketing.
Throughout her career, Justine has consistently demonstrated her capability to blend technical knowledge with strategic marketing insights. She has a proven record of developing and implementing successful product marketing strategies that resonate with diverse customer segments, contributing to substantial revenue growth and enhanced market presence for Microsoft products.
Achievements
Justine's professional journey is punctuated by exceptional achievements in strategic product marketing and business planning. As the Director of Business Strategy for the M365 + Devices arm, she has played a pivotal role in shaping the future of connected devices at Microsoft. Her leadership in driving product innovation and enhancing customer engagement has strengthened Microsoft’s competitive position in the technology landscape.
Previously, as the Surface Hub Senior Product Marketing Manager, Justine was responsible for leading go-to-market strategies and product positioning, resulting in increased market share and brand recognition. Her strategic foresight often helps in identifying emerging trends and aligning product capabilities with market needs.
Before her notable tenure with Microsoft, Justine honed her consulting skills at EGGERS Conseil and VALTECH-AXELBOSS, where she provided strategic advice to various clients. These experiences equipped her with a unique perspective on corporate strategy and market analytics, fostering her ability to craft tailored solutions for Microsoft’s evolving product lines.
In addition to her corporate achievements, Justine’s commitment to education and mentorship in the field of business and technology has inspired many budding professionals. She is passionate about delivering high-impact solutions that marry technology with users’ needs, making her a trusted figure in the field of product development and marketing.
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