GetSmarter

Independent School VEGA

Trinity house high

Head of Brands and Digital Channels at GeoInt, MAPIT, ZASPACE.

Leading the brand and digital strategies across the GeoINT Group. Driving the operational delivery of the strategy across all digital platforms, inclusive of communication campaigns and network building.

- Running and managing adverting and marketing initiatives across various digital touchpoints, mediums and platforms to achieve overall business objectives.
- Understanding industry trends and best practice, competitor activities, and thus identify and analyse opportunities for user engagement.  
- Working collaboratively alongside various stakeholders to effectively maximize campaign outputs in an integrated manner according to set marketing plans.
-Project managed the deliverables of various stakeholders for the GEO Week 2020 Industry Track global virtual event which hosted 400 delegates from 40 countries. 
-Managed adverting and marketing initiatives across various digital touchpoints, mediums and platforms for GEO Week 2020 Industry Track. 
- Presenting post-campaign analysis & reporting to various stakeholder & partners.
- Building positive relationships with stakeholders, media and the public including addressing inquiries from the media and other parties.
- International virtual Conference management from conceptualization, stakeholder relationship management, marketing plan development & execution

Geo Intelligence Corp (GeoINT)

Head of Brands and Digital Channels

ZASpace Inc.

Went full-throttle for two years developing EmptyTrips, a groundbreaking freight trading marketplace that shook up the logistics industry. Realized that time is our most precious resource, so I took the plunge and went on a professional sabbatical to teach English in South East Asia for nine months.

Decided to take a break from the fast-paced startup world and gain new perspectives, all while making a meaningful difference in the lives of others. Embraced the challenges and rewards of teaching, learning from my students as much as they learned from me.

Returned refreshed and ready to tackle new challenges with a renewed sense of purpose and passion.

Fisher's SuperKids English Center

Professional Sabbatical - Teaching English 

As a founding member of EmptyTrips, Africa's first digital freight trading marketplace, I have been instrumental in revolutionizing the legacy-driven logistics industry start-up. Our smart technology matches cargo to empty spaces on trucks, trains, ships and planes, providing a more efficient and sustainable solution for the freight industry. Check us out at www.emptytrips.com!

* Led the business development strategy, resulting in our user base growing from 10 business users to over 300 enterprises.
* Analysed and completed extensive research to upgrade the software from a basic concept, in line with the user experience and industry constraints.
* Curated an integrated marketing and business development strategy, which we have successfully deployed.
* Implemented an innovative enterprise B2B digital sales tactic via a referral widget partnership loyalty programme.
* Presented on the future of insurance, as a prelude to launching Africa’s first pay-as-you-go cargo insurance at www.surefox.co.za.
* Maintained relationships throughout the product lifecycle; facilitated client introductions, presented software demos, resolved issues and gathered feedback.
* Managed operations from document administration of brokering, booking, tracking, and ensuring seamless delivery of service among all stakeholders.

EmptyTrips

CoFounder: Operations & BDM 

Served as Executive Assistant to the CEO of Burgh Group Holdings, managing a diverse portfolio of companies including mining, financial funding, water provision, media production, and corporate technology.
* Conducted tasks beyond the standard job description, from corporate business strategy planning to event planning.
* Oversaw and controlled budgets, prioritized investment opportunities aligned with funding strategy, and ensured proper corporate governance alongside the CEO.
* Managed executive assistant tasks beyond meeting and travel arrangements, with exceptional client relationship management internally and externally.
* Entrusted with hiring staff, optimizing processes, and ensuring confidentiality throughout all meetings.
* Orchestrated monthly corporate board meetings and social functions, including award ceremonies, executive dinners, golf days, team building, and more.
* Planned, led, and executed the flagship international martial arts annual competition, Last Fighter Standing, hosted at the Ticketpro Dome and broadcast live.

Justine Letard