Binghamton University

Universidad de Salamanca

Marketing & Communications Specialist

Brooklyn, New York, United States

The League of Kitchens

Online Class Supporter

For over five years, I have been working on growing, expanding, and improving my food/lifestyle blog <a href="http://BornandBredinBrooklyn.com">BornandBredinBrooklyn.com</a>, which focuses on the New York City food scene, fun/free events, new restaurants, and local businesses. Much of what I've learned has largely been self-taught including how to build a WordPress site, photography, and video editing. Some of my other responsibilities include:• Designing and updating food/lifestyle blog using the content management system (CMS) WordPress• Writing weekly articles on a variety of topics including food, events, original recipes, and restaurants• Utilizing social media (including Instagram, Twitter, Facebook, & Pinterest) to advertise weekly posts and events as well as to engage and interact with followers• Conceptualizing and executing photo shoots of recipes and a variety of events• Forming partnerships with local businesses and brands to help promote products, events, and to increase brand awareness

Born and Bred in Brooklyn

Founder/Blogger

I worked at W&P, a leading food & beverage consumer goods company. As its Marketing Coordinator, I:•	Drafted weekly B2C & B2B emails being sent to over 200,000 subscribers•	Organically grew the @wandpdesign Instagram page through active engagement, informative posts, and eye-catching imagery•	Built out product pages for new merchandise and updated existing pages on the <a href="http://wandpdesign.com">wandpdesign.com</a> website•	Assisted in styling and managing in-house photo and video shoots to produce imagery used on social, website, email, & catalog•	Managed influencer marketing campaigns utilized to promote the release of new products and highlight existing ones

Marketing Coordinator

I worked as part of the team at Paper Source – a premiere paper and stationary store with over 100 locations – where some of my responsibilities included:• Helping customers find the perfect gifts, paper products, cards, and more for all of their special occasions• Collaborating with team members and managers to exceed sales and promotional goals consistently• Managing cash register, restocking shelves, communicating with customers and operating sales floor

Paper Source

Sales Associate

I worked at the newly opened Dynamite Shop – a cooking school and social club for teens and 'tweens – where I:• Taught children between the ages of 8 and 14 years old advanced culinary techniques• Coordinated events, including our weekly pop-up restaurant designed for campers and their families• Worked closely with co-founders to brainstorm new & exciting ways to grow The Dynamite Shop• Oversaw social media and administrative duties including organizing, answering emails, and filing

The Dynamite Shop Cooking School

Culinary Marketing Coordinator

I was part of the team for The Hawai'i Institute of Pacific Agriculture (HIP Ag) – a 10 acre non-profit farm in beautiful North Kohala that is leading the sustainable agriculture, youth education, and organic farming movement. As its Communications Coordinator, I:• Increased user engagement and follower size across each of its social media channels• Helped coordinate and publicize its major annual music/food fundraiser, The 'Āina Festival, with upwards of 3,000 attendees• Updated its website, <a href="http://hipagriculture.org">hipagriculture.org</a>, using basic HTML• Wrote weekly blog posts on farming, sustainability, agriculture, cooking, and more

The Hawai'i Institute of Pacific Agriculture

Communications Coordinator

I worked as the Social Media Specialist at <a href="http://Food.com">Food.com</a> – the world's third largest food and recipe site with over 500,000 user-submitted recipes – where my responsibilities included:•	Selecting and creating social media content for each of our growing social media pages including Facebook, Twitter, Instagram, and Pinterest•	Interacting with new and current followers as a means of increasing reach and engagement•	Monitoring and moderating user conversations to create a seamless and inviting user experience•	Brainstorming new and creative ideas that have led to an exponential increase in followers

Scripps Networks Interactive

Social Media Specialist - Food.com

I worked at the food start-up <a href="http://Mouth.com">Mouth.com</a> – an e-commerce site providing indie food and spirit makers from all across the country a platform to sell their locally-made food, wine, and spirits – where as its Customer Happiness Representative, I:• Provided a stellar, top-notch customer service experience for both returning and new customers• Addressed any questions, concerns, comments, and/or compliments shoppers may have via email & phone• Oversaw the Mouth monthly subscription operation that includes meticulously preparing thousands of orders for shipment and delivery all across the country

Mouth

Customer Happiness Representative

I worked in the Marketing department at Yelp – a site with over 135 million monthly visitors and 95 million reviews – where I helped develop a strong and cohesive social media strategy for the Yelp Brooklyn team as well as increased Yelp mobile app engagement. Some of my other responsibilities included:• Creating an innovative social media growth strategy that has helped exponentially increase the size of its social accounts• Recruitment for new Brand Ambassadors and Yelp Representatives who are utilized during major NYC events• Representing Yelp at events throughout NYC to engage with fans and educate others on Yelp’s brand• Assisting with the coordination and execution of several events organized for members of the Yelp community • Communicating with vendors and establishing relationships with local businesses

Yelp

Marketing Intern

While working within marketing department of SheSpeaks Inc. an influence-based marketing firm with a network reach of 40 million, I was responsible for:• Maintaining social media pages using Hootsuite while forging relationships with newest and current followers • Recruiting new members and influencers for SheSpeaks Blogger Society helping exponentially grow network to over 200,000• Coordinating mass mailings of marketing products sent for review to SheSpeaks Blogger Society members• Tracking and analyzing metrics of marketing campaigns subsequently compiled into PowerPoint Final Reports• Working on highly successful marketing campaigns for several large-company clients within the food, pharmaceutical, personal-care, and household industries

SheSpeaks Inc.

Marketing Program Management Intern

I worked as the Founding Administration Manager at Harlem Village Academies, a leading charter school located in East Harlem, where I helped create and implement many of the administrative systems and procedures that will be used for years to come. While there, my responsibilities included:• Producing promotional materials utilized to notify families and visitors of upcoming school-wide events• Forming indelible, trusting relationships with students’ families, while also addressing school visitor inquiries • Working extensively within Excel to track expenses, maintain invoices, & organize important student information • Performing administrative duties including, but not limited to drafting time-sensitive letters, filing, ordering and keeping inventory of supplies, mailings, photocopying, and answering phones

Harlem Village Academies

Founding Administration Manager

I interned within the Communications and Marketing Department of a Brooklyn-based nonprofit that maintained a cultural partnership between some of Brooklyn's top institutions including the Brooklyn Museum, Brooklyn Botanic Garden, Prospect Park, Prospect Park Zoo, Brooklyn Children's Museum, and the Brooklyn Public Library. I was responsible for:• Monitoring and updating HOB social media presence and website, including online calendar, on a daily basis• Assembling and editing HOB e-newsletter used to inform subscribers of fun events happening in Brooklyn• Organizing contests and communicating with winners to obtain mailing and delivery information• Tabling and representing HOB at several events within NYC in a professional and engaging manner• Copy editing quarterly Cultural Calendar before its print - in the thousands - and distribution throughout NYC

Heart of Brooklyn, A Cultural Partnership

Marketing, Communications & Outreach Intern

I interned at Sarah Hall Productions, a top entertainment and lifestyle firm that represents many important clients from athletes to designers, as a means of gaining insight into the Public Relations field. Some of my responsibilities included:• Writing engaging, articulate press releases coinciding with important client-based events/activities• Utilizing the marketing software Cision to develop and maintain media lists containing vital contact information• Researching and contacting potential collaborators and media outlets specific for current needs of clients• Maintaining and mailing press kits containing up-to-date professional history and achievements of clientele• Writing and editing acknowledgement letters for several important clients within the sports, fitness, food, and fashion industries

Sarah Hall Productions

Marketing & Public Relations Intern

As a writer with Woman Around Town - an online publication geared towards women living in New York - and Washington D.C. - I was responsible for:• Researching and writing deadline-driven articles aimed towards women working and living within New York• Pitching fun and entertaining article ideasI also had my articles published on the Woman Around Town website (<a href="http://www.womanaroundtown.com/author/humannature049">http://www.womanaroundtown.com/author/humannature049</a>)

Justine Garcia

Justine Garcia