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Justin Thompson
VP, Customer Lifecycle at Coyote Logistics
Professional Background
Justin Thompson, CCXP, is an accomplished professional with a dynamic career in marketing, communications, and content management. Starting his journey in public relations, Justin garnered invaluable experiences as one of Ronald McDonald’s talent agents, where his early career was filled with unique and engaging opportunities. Since then, he has navigated through various industries, from the fast-paced world of celebrity gossip to long-term care insurance, eventually settling into corporate marketing roles that offer the creative freedom he thrives on.
Currently, Justin serves as the Vice President of Customer Lifecycle at Coyote Logistics, where he demonstrates his leadership and innovative thinking. His roles have encompassed a range of positions, including Director of Marketing Lifecycle and Senior Manager of Content Experience at the same esteemed organization. Justin's journey through corporate America is marked by a dedication to creativity, strategic content development, and a commitment to enhancing customer journeys.
Having transitioned back into the corporate sector, Justin found a fulfilling niche that allows him to leverage his numerous skills while encouraging others to explore their fullest potential. With a robust foundation in SEO/SERP optimization, product management, and marketing communications, Justin is adept at crafting compelling narratives that resonate with both clients and customers alike. His approach emphasizes problem-solving and agility, ensuring every stakeholder's experience is enriched.
Education and Achievements
Justin earned his Bachelor of Arts degree in Journalism, specializing in Advertising/Public Relations from Franklin College. His educational background laid the groundwork for his successful ventures in communication and marketing. Over the years, Justin has accumulated a wealth of professional experiences, each contributing to his multifaceted skill set.
Through various managerial roles, Justin has consistently focused on enhancing the customer experience and improving system efficiencies. His various roles at CareerBuilder, where he served in several capacities—from Senior Manager of Consumer Marketing Strategy & Insights to Web Content Strategist—underscore his versatility and deep understanding of the marketing landscape.
Justin's passion for learning and development resonates through his professional endeavors, as he balances strategic oversight with keen insights into customer behavior. His commitment to fostering a collaborative environment is evident in his aspirations for a workplace rich in laughter and creativity, a rarity that he energetically fosters wherever he goes.
Achievements
Throughout his career, Justin Thompson has established a strong reputation as a thought leader in marketing and content strategy. His accomplishments include:
- Successfully leading and managing diverse teams at Coyote Logistics, where innovative marketing strategies have driven significant customer engagement.
- Developing and implementing comprehensive content experiences that streamline customer interactions and enhance brand loyalty.
- Creating a workplace culture that prioritizes creativity, agility, and employee empowerment, ultimately leading to high levels of satisfaction and productivity.
- Recognized for his ability to ask insightful questions that inspire change and innovation within organizations, ensuring a continual evolution of best practices in customer lifecycle management.
In summary, Justin Thompson brings a wealth of knowledge, passion, and a unique perspective to every project he undertakes. From his unconventional beginnings to his current leadership role at Coyote Logistics, Justin continues to excel and inspire others with his engaging approach to marketing and communications.