Justin Racine

Justin Racine is an accomplished professional in the field of digital commerce and strategy. He currently holds the position of Principal, Unified Commerce Strategy at Perficient.1 With 14 years of experience, Racine has established himself as an award-winning executive who specializes in helping brands maximize their potential through digital commerce strategies.1

In his role at Perficient, Racine focuses on unified commerce, which is an approach that integrates various aspects of retail and e-commerce to create a seamless customer experience across all channels. He frequently shares insights and expertise on this topic through his LinkedIn posts and other professional platforms.25

As a thought leader in his field, Racine contributes to industry discussions and publications. He is a contributing author for CMSWire, where he writes about topics related to commerce strategy, customer experience, and digital transformation.46 This demonstrates his commitment to sharing knowledge and staying at the forefront of industry trends.

Racine is also active in speaking engagements and industry events. For example, he has been involved in discussions about the future of "Big C" Commerce and has invited others to join him at industry events in Dallas, TX.35

On social media platforms like LinkedIn (username: jracine04) and Twitter, Racine regularly shares insights about commerce trends, customer experience, and the impact of technologies like AI on the retail sector.7 His posts often discuss topics such as unified commerce, the willingness of consumers to pay for better experiences, and the future of commerce.235

Overall, Justin Racine is a respected figure in the digital commerce industry, known for his strategic insights, thought leadership, and ability to help businesses navigate the complex landscape of unified commerce.