Justin DeBenning

Justin P. DeBenning is a seasoned professional in the food and beverage industry with a wealth of experience spanning over 15 years. He has a track record of success in leading large established brands and fast-growing startups, primarily in mission-driven, challenger brands within highly competitive markets.

Justin's expertise lies in performance management, customer P&L optimization, product development, sales enablement, board engagement, forecasting, direct-store-delivery (DSD), strategic oversight, category and shopper insights, go-to-market strategy, restructuring/turnaround, digital and social tactics, and broker management.

He holds an MBA from Cornell University's S.C. Johnson Graduate School of Management and a Bachelor of Science in Business Administration from California State University-East Bay. With a strong educational foundation and hands-on experience, Justin combines theoretical knowledge with practical skills.

Throughout his career, Justin has held key positions such as Vice President Sales at Alpha Foods, Vice President Sales & Marketing at popchips, Senior Director of Sales at popchips, Director of Sales at national accounts at popchips, and various roles at other reputable companies like Plum Organics, Campbell's Soup Company, and Schwan's Consumer Brands.

Justin's passion for building brands, fostering high-impact cross-functional teams, and leveraging insights to create sales enablement tools underscores his strategic acumen and entrepreneurial mindset. His leadership style reflects a proactive and results-driven approach, making him a valuable asset in the competitive food and beverage industry.