Justin Maffei

Justin Maffei is a Digital Expert at McKinsey & Company with extensive experience in digital marketing transformation. Here are some key details about his background and expertise:

Professional Experience

Justin currently works as a Digital Expert at McKinsey & Company, where he specializes in:

• Driving growth through martech (marketing technology)
• Commerce media advertising networks
• Digital marketing1

Prior to McKinsey, Justin held roles at:

• Accenture Interactive, where he worked as an Innovation Consultant and Media Strategist
• Associate Manager positions in APAC and North America

Expertise

Justin is known for:

• Delivering data-driven marketing capabilities across various platforms, regions, and industries
• AdTech and media management expertise spanning multiple continents

Education

• BS in Marketing and Mass Communications from Arizona State University
• Graduated Magna Cum Laude from the W. P. Carey School Of Business Dean's List

Location

Justin is currently based in Atlanta, Georgia, United States.

Justin Maffei has established himself as a digital marketing transformation expert with a proven track record of success across different organizations and geographical regions. His expertise in martech, commerce media advertising, and data-driven marketing strategies positions him as a valuable asset in the rapidly evolving digital landscape.