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Justin Keh
Head of Growth & Operations - TikTok Creator Marketing Solutions (APAC)
Justin Keh is a seasoned professional with a diverse background in leading strategic partnerships and operations across notable tech companies in the Asia Pacific region.
As the Head of Growth & Operations at TikTok Creator Marketing Solutions (APAC), Justin oversees the development of a network of creative, ad tech, and messaging platform partners to enhance the brand's marketing ecosystem.
Previously, Justin held key roles at Facebook and Google, where he played pivotal roles in expanding the companies' partnership programs and operations in Southeast Asia.
During his tenure at Google, Justin led the Channel Partnerships program, focusing on establishing partnerships with blue-chip resellers in Southeast Asia, and played a crucial role in launching Google's operations in the Philippines in 2012.
Justin's expertise extends beyond tech giants, as he also gained valuable experience as a management consultant at Ipsos Business Consulting, advising multinational clients in Asia on growth strategies, competitive positioning, and market entry.
Justin's career began at the Singapore Economic Development Board (EDB), where he promoted Singapore's Infocomms & Media industry to Fortune 500 companies in the Telecommunications & Networks sector.
Justin holds a degree in Honours Mechanical Engineering from the National University of Singapore, providing him with a solid academic foundation to complement his extensive professional experience.