Justin Bolognino

FOUNDER + CEO of META® // Unreality / Silent G Farms / Immersive Artist

Justin "JB" Bolognino is a prominent figure in the experiential marketing industry, serving as the Founder and CEO of META, a company known for creating immersive, multi-sensory experiences that combine technology, design, and storytelling. Under his leadership, META has collaborated with major brands such as Spotify, Twitter, Google, and Samsung, as well as renowned artists like Skrillex and Tiesto.1 2

Background and Career

Bolognino's career is marked by a commitment to innovative event design and experiential marketing. He has previously founded other ventures, including The Meta Agency and Learned Evolution, where he focused on brand evolution through tech-driven live experiences. His work has significantly influenced the festival scene, particularly through projects like the Antarctic Dome show at Coachella.2

Philosophy and Vision

Bolognino describes himself as a "Synchronicity Architect," emphasizing the importance of human connections in his work. He believes that artists behind high-tech event designs deserve recognition akin to that of celebrities. This philosophy drives META's mission to elevate creative technologists within the industry.1 2

Recent Developments

In addition to his role at META, Bolognino is involved in legal matters concerning trademark issues with Meta Platforms (formerly Facebook). His company, MetaX, which he founded in 2010, is suing Meta Platforms over trademark conflicts following Facebook's rebranding. Bolognino's goal is to protect the identity and rights of smaller companies in the immersive experience sector against larger corporate entities.3 4 5

Education

Bolognino holds a degree from Northeastern University, which has contributed to his expertise in blending technology with creative design.2

Conclusion

Justin "JB" Bolognino stands out as an innovative leader in experiential marketing, advocating for both artistic recognition and the rights of smaller firms within a rapidly evolving industry. His work continues to shape how brands engage audiences through immersive experiences.