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Justin Gomes
Creative Founding Partner, FoxP2
Professional Background
Justin Gomes has established himself as a titan in the advertising world, known for his creativity, leadership, and an impressive portfolio of achievements. His journey in the industry began in 1997 when he worked as a security guard in London, where a simple encounter with the Wonderbra "Hello Boys" billboard sparked a transformative journey into the realm of advertising. Seeking to make a mark in the creative field, Justin courageously enrolled in a six-month copywriting course, funded by his participation in drug trials. This decision marked the beginning of a notable career that would span over two decades and leave a significant impact on South African advertising.
In 2005, he co-founded his advertising agency, FoxP2, named after the gene associated with creativity. Under his guidance as Executive Creative Director, FoxP2 has become a prominent name in the advertising landscape, consistently earning accolades and establishing a legacy of innovation. The agency has been recognized as a top contender in various prestigious awards, including being positioned first on the Loeries table on three separate occasions, a feat that showcases its creative prowess and the team’s dedication to excellence.
Justin has spent fifteen years ensuring that FoxP2 remains in the top 10 Creative Circle rankings, further solidifying its status as one of the premier advertising agencies in South Africa. Not only has his agency garnered numerous local and international awards—over three hundred in total, of which several are Grand Prix’s and Effectiveness golds—but it has also achieved remarkable recognition, such as ranking second in the Gunn Report and fifth in the Cannes Creativity Global Report. Moreover, FoxP2 was celebrated with four statues at the distinguished 2019 Apex Effectiveness Awards, underscoring its commitment to delivering effective advertising solutions.
Justin’s leadership extends beyond his agency work. He served as the Creative Circle Chairman from 2014 to 2016, a period during which the organization won the title of most admired industry body for the first time in history. His influence in the industry is further reflected through his role as a regular public speaker, where he shares insights on creativity and innovative thinking, as encapsulated in his captivating talk, “Why Wookiees Don't Wear Pants,” which opened the Design Indaba in 2011.
His expertise and insights have also been sought after as a judge at international award shows such as Cannes, One Show, Clio’s, and the London International Awards, as well as chairing the local Loerie Awards. Furthermore, Justin has played a vital role on the South African Creative Circle Exco board since 2009, advocating for the creative industries and inspiring the next generation of South African creators.
Education and Achievements
Justin's educational journey laid a solid foundation for his successful career in advertising. He began his academic pursuits at Bishops Prep and further honed his skills at Bishops Diocesan College. He then attended Stellenbosch University, where he gained valuable knowledge and developed a critical eye for creativity, a trait that would serve him well throughout his career.
His accolades in advertising speak volumes about his dedication and passion for the craft. Over 300 awards, including both national and international recognitions, underscore his remarkable talent and commitment to pushing creative boundaries. His impressive track record at FoxP2 showcases how innovative thinking can lead to both creative recognition and commercial success.
Achievements
- Founded FoxP2, a leading advertising agency in South Africa
- Named after the creativity gene, signifying the agency's commitment to innovative ideas
- Secured top positions in several advertising rankings:
- Topped the Loeries table three times
- Consistently in the top 10 Creative Circle rankings for 15 years
- Ranked second in the Gunn Report and fifth in the Cannes Creativity Global Report
- Won four statues at the 2019 Apex Effectiveness Awards
- Served as Creative Circle Chairman (2014-2016), leading it to be named the most admired industry body for the first time
- Delivered a highly regarded keynote at the Design Indaba (2011) about creativity
- Experienced judge at renowned international award shows including Cannes, One Show, Clio’s, and London International Awards
- Continues to influence and shape the South African advertising landscape through his involvement with the Sa Creative Circle Exco board since 2009.
Location
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