Justin Friedman

Justin Friedman is the Director of Data & Analytics at the National Football League (NFL), where he plays a pivotal role in shaping the league's approach to data-driven decision-making. He co-founded the NFL's first centralized data and analytics department, significantly transforming how the league utilizes analytics across various operations. His work has been recognized as "mission-critical" by industry leaders, including Paul Ballew, the NFL's chief data and analytics officer.14

Friedman has over a decade of experience in analytics, focusing on fan data capabilities that enhance marketing strategies for the 32 NFL teams. His initiatives aim to improve fan engagement and operational efficiency through data insights.23 Before joining the NFL, he worked in various roles, including as a math teacher and in public service under the Mayor of Washington, D.C., and at The White House.5

His leadership at the NFL has set a foundation for future advancements in how sports organizations leverage analytics to better understand and engage with their fan base.