Justin de Graaf

Justin de Graaf is a seasoned professional with a wealth of experience in research, brand media, social analytics, and leadership.

His strong analytical skills combined with the ability to translate data into actionable insights make him a valuable asset in driving brand and category strategies.

Justin excels in leveraging consumer insights to inform marketing campaigns, media segmentation decisions, and targeting strategies.

With expertise in building and delivering programmatic media buying strategies, he focuses on maximizing ROI through media analytics and data-driven approaches.

As a dynamic leader, Justin is passionate about developing talent, building enthusiastic teams, and fostering strategic partnerships.

He is known for his ability to empower and energize teams, pushing for autonomy and effectiveness throughout the organization.

Justin's diverse background includes roles at prominent companies such as Google, Coca-Cola, Unilever, and Booking.com, where he has held key positions in research, user experience, consumer insights, and data strategy.

His educational background includes a BBA in Marketing from Western Michigan University's Haworth College of Business.

Throughout his career, Justin has demonstrated a commitment to innovation, collaboration, and driving actionable results through advanced analytics and industry insights.