Justin "JB" Bolognino

Justin "JB" Bolognino is a prominent figure in the immersive experience industry, serving as the Founder and CEO of Unreality, an innovative platform designed as a B2B online community, marketplace, and database for the experience economy. He also holds the title of "Synchronicity Architect," reflecting his unique approach to creating immersive experiences that foster human connections through technology, design, and storytelling.13

Career Highlights

• Founder of META: Before launching Unreality, Bolognino founded META, an immersive experience studio that emphasizes "The Art of Being There." This studio focuses on integrating real-time design with cutting-edge technology to enhance human experiences.14

• Innovative Projects: He played a pivotal role in developing notable projects such as Brooklyn Bowl and Arcadia Earth, which highlight sustainability through immersive art installations.1

• Philosophy: Bolognino's work is grounded in the belief that various types of realities—ranging from analog to digital—can be mapped and interrelated. He identifies six distinct realities, including sonic, IRL (in real life), conscious, augmented, virtual, and online realities, all of which influence how experiences are created and perceived.1

Personal Endeavors

In addition to his professional pursuits, Bolognino co-founded Silent G Farms in North Branch, NY, a retreat designed to nurture creativity and consciousness.1 His background includes over 20 years in technology, with previous roles at Google.2

Bolognino's vision aims to redefine how individuals engage with their environments, both digitally and physically, making him a key player in the evolution of immersive experiences.