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Justin Blau
3LAU
Professional Background
Justin Blau, widely recognized by his stage name 3LAU, is a dynamic force in the music industry known for his innovative approach to electronic dance music (EDM). His unique blend of finance expertise and musical talent has allowed him to tread a path less traveled, leading him to become not only a celebrated musician but also a pioneer in the fintech space. His career is a testament to the idea that music and finance can harmonize beautifully, and he has carved a niche that resonates with both audiences and investors alike.
Blau began his career in finance as a Junior Analyst at Credit Suisse and later at UBS. This experience provided him with a strong foundation in the financial sector, which he utilized to understand the mechanics of the music industry, particularly in terms of monetization and artist revenue. Transitioning into music, he founded his own brand under the name 3LAU, quickly establishing himself as a renowned DJ and producer. His performances and productions reflect a rich understanding of complex rhythms combined with an engaging rapport with audiences, which has allowed him to build a dedicated fan base worldwide.
In addition to his success as a musician, Justin Blau served as the CEO of OMF, where he leveraged his financial acumen to bring innovative solutions to the music industry through technology. His dual expertise in music and finance has put him at the forefront of discussions about how artists can utilize technology to enhance their careers, monetize their work, and engage their audiences effectively.
Education and Achievements
Justin Blau studied finance at the Olin Business School, Washington University in St. Louis, where he honed his analytical skills and business knowledge. This educational background was pivotal in shaping his understanding of financial strategies, which he would later apply to both his music career and his fintech endeavors.
Blau's achievements extend beyond traditional music avenues. He has been an early adopter of utilizing blockchain technology in music. By exploring the intersection between music and fintech, he creates opportunities for other artists to benefit financially from direct sales, secured royalties, and direct fan engagement through innovative technological solutions.
Notable Contributions
Through his career, Justin Blau has continually sought to leverage technology to empower musicians. His passion for both technology and music led to innovative projects that establish new revenue streams for artists. He has been an advocate for more transparent financial models within the music industry, believing that every artist deserves fair compensation for their work.
In summary, Justin Blau stands out as an exemplar of how creativity and analytical thinking can intersect in powerful ways. He continues to impact both the music and fintech industries significantly, inspiring a new generation of musicians to embrace technology and rethink traditional pathways to success.