Justin Batzel is a seasoned marketing professional who brings more than 10 years of experience to the table. He has excelled in developing successful digital marketing and omni-channel strategies that have driven customer acquisition and lifecycle programs for various organizations. Through his creative problem-solving skills, he has been instrumental in identifying growth strategies, and driving lead generation and long-term growth with customer lifecycle marketing. Justin is a hands-on leader who balances strategy with execution while building high-performing marketing teams and shareholder value.

Justin's competencies include leadership, people/team development, organizational agility, managing vision and purpose, communication skills, analytical dexterity, technical acumen, and project management. He has a proven track record in strategy development, digital marketing, email marketing, lead generation, lead nurturing, lifecycle management, marketing analytics, sales enablement, pay per click (PPC), search engine optimization (SEO), and website development. He studied Bachelor of Applied Science in Marketing at Lewis University.

Professional Experience: Justin is presently the Marketing Operations Manager at Essentra. Formerly, he was the Digital Merchandising Manager, Website Developer/Digital Marketing at Essentra. Prior to his time at Essentra, he worked as the Easytech Expert at Staples and as a Creative at Apple.