Justin Anderson-Weber is an experienced Analytics Lead, musician, and freelance music writer. Holding degrees in Journalism and Mass Communication from the University of North Carolina at Chapel Hill, Marketing, and Journalism and Technical Communication from Colorado State University, and Music Education from the University of Northern Colorado, Anderson-Weber is quite a multi-hyphenate. With a passion for helping companies be more creative in how they develop, conduct and present their research, he encourages imagination to conduct powerful research, and guides creative people to understand how audiences interact with their work.

Having worked at Huge Inc. as an Analytics Lead, McKinney as Senior Analyst and Analyst, Digital Strategy and Analytics, and served as a Guest Lecturer at Georgetown University School of Continuing Studies, his professional experience revolves around analytics and digital strategy. He is also an Adjunct Instructor at the University of North Carolina at Chapel Hill.

Anderson-Weber's love for music runs deep, and he is a freelance music writer for publications such as Washington City Paper and Indy Week of North Carolina. His innovative thesis on the psychological effects of customized radio apps like Pandora during his Master's in Journalism and Mass Communication earned him recognition.