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Jurjen Semeijn
Creative Director & Designer
Jurjen Semeijn is currently the Director of Play at The PLAYS, a position he has held since November 2019. He is based in the Amsterdam Area, Netherlands, where he focuses on creating engaging interactions between people and brands. His work emphasizes innovative communication strategies that blend fun and creativity to enhance user experiences.24
Semeijn identifies as a hybrid strategist, which indicates his versatility in combining various approaches to design and communication. His professional background includes a strong emphasis on the impact of play and interaction in both personal and professional contexts, highlighting the importance of these elements in fostering positive relationships and effective communication.12
In addition to his role at The PLAYS, Semeijn is active on LinkedIn, where he shares insights about the benefits of play, including its positive effects on stress relief and overall well-being.3
