Juliet Wiles

Juliet Wiles is a creative, entrepreneurial, and growth-driven executive with a proven track record of success in strategic business development and leadership.

Juliet was one of the original employees at Lightbox, where she played a crucial role in proposing the launch of a laboratory-grown diamond jewelry brand to De Beers. This proposal was successfully approved, leading to the establishment of Lightbox Jewelry in 2018.

Under Juliet's leadership, Lightbox Jewelry has grown significantly, now employing over 30 individuals in New York and London. The brand's products are available in jewelry stores across the US and are shipped to more than 70 countries worldwide.

Juliet Wiles is a highly regarded figure in the business world, with the De Beers/Lightbox Jewelry success story being a frequent topic in MBA programs, including case studies at renowned institutions like Harvard and London Business School.

Juliet's educational background includes a Bachelor of Business Science in Finance CA, with a focus on Accounting and Finance from the University of Cape Town, and additional studies at Roedean.

Throughout her career, Juliet has held various key roles in prestigious organizations, including serving as the VP of Strategy and Business Development, VP of Commercial Finance, and Interim CEO at De Beers Group. She also held leadership positions at Lightbox Jewelry, such as Chief Financial Officer, Strategy Director, and Commercial Strategy Manager.

Juliet's professional journey encompasses diverse experiences, from her time as a Jewellery Market Strategy Analyst at The De Beers Group of Companies to roles at esteemed firms like Lazard, Simmons & Simmons, Standard Bank Group, and Deloitte.

Known for her ability to lead cross-functional teams, influence executive decisions, and create a supportive yet ambitious work environment, Juliet Wiles is passionate about addressing complex challenges and driving strategic projects to successful outcomes.