Julie Supan

Julie Supan is a highly accomplished business and marketing executive with over 25 years of experience in the tech industry.2 She is known for her expertise in brand strategy and positioning, having worked with some of Silicon Valley's fastest-growing companies.1

Career Highlights

Julie Supan has played a crucial role in developing branding strategies for several prominent tech companies, including:

• YouTube (very early stage)
• Airbnb
• Dropbox
• Reddit
• Thumbtack
• Discord
• InflectionAI5

She is currently the CEO of Supan Group, a consulting firm that specializes in positioning and marketing strategy for early-stage consumer tech companies.4

Expertise

Supan is recognized as one of Silicon Valley's most sought-after brand strategists.1 Her approach focuses on:

• Identifying a company's "high-expectation customer" (HXC)
• Developing precise positioning strategies
• Aligning business, product, operations, and marketing efforts

She emphasizes the importance of understanding the target audience and regularly revisiting positioning strategies to ensure they remain relevant as companies grow and evolve.1

Board Position

Julie Supan serves as a Member of the Board of Directors at Edgewood Center for Children and Families.5 This role likely allows her to contribute her extensive business and marketing expertise to support the organization's mission of helping children and families.

Her LinkedIn username is indeed juliesupan, as mentioned in the query.23