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Julie Sawaya
Co-Founder and Co-CEO at Needed
Julie Sawaya is the Co-Founder and Co-CEO of Needed, a company specializing in perinatal nutrition. Based in Los Angeles, California, she emphasizes the importance of nutrition in women's health, particularly during pregnancy. Sawaya has highlighted that traditional prenatal vitamins often fall short of meeting women's nutritional needs, leading to deficiencies for many women. Needed aims to address this gap by offering a comprehensive range of products and educational resources tailored to women's health needs before, during, and after pregnancy.13
Under her leadership, Needed has rapidly expanded its offerings since its launch in 2021, positioning itself as a leader in perinatal nutrition. The company recently raised $14 million in funding to further enhance product innovation and research initiatives.12 Sawaya holds an MBA and a Bachelor of Arts in Economics and International Studies, which supports her strategic vision for the company.2
