Julie Roehm

Julie Roehm is a seasoned marketing executive with extensive experience in global business transformation and growth strategies. She served as the Global SVP of Strategic Relationships and Chief Storyteller at SAP from 2012 to 2017.12 In this role, she was responsible for leading global change initiatives and developing digital tools to enhance customer conversion strategies.3

Career Highlights

Chief Marketing and Experience Officer Roles::

• Party City (2019-2022)
• ABRA Auto Body & Glass (2017-2019)

SAP Experience::

• Global SVP, Strategic Relationships & Chief Storyteller (2012-2017)

Board Positions::

• T-Mobile: Customer Advisory Board Director (2021-present)
• Digital Marketing Institute: Advisory Board Director & Executive Council Member (2018-present)
• TPG: Board Director for RIDE (2012-2016)
• FourthWall Media: Board Director (2007-2012)

Notable Achievements

• Inducted into the Advertising Hall of Achievement (AAF) in 20042
• Named in the Automotive Hall of Fame in 20052
• Recognized as one of the Top 50 Women in Brand Marketing in 20052
• Awarded BrandWeek Marketer of the Year in 20062

Education

• MBA from The University of Chicago Booth School of Business
• BS in Environmental Engineering from Purdue University2

Julie Roehm is known for her expertise in business and digital transformation, growth strategies, and customer-centric marketing. She has a track record of driving significant revenue growth and leading successful turnarounds in various industries.12