Julie Rice

Julie Rice is an accomplished entrepreneur, best known as the co-founder of SoulCycle and currently serving as the co-founder and CEO of Peoplehood. She has a background in talent management and brand development, which has significantly influenced her entrepreneurial journey.

Early Life and Education

Julie Rice studied English and theater at Binghamton University. Before her entrepreneurial ventures, she worked for twenty years as a talent manager for exotic dancers in Los Angeles before moving back to New York in 2002.

Career Highlights

• SoulCycle: In 2006, Rice co-founded SoulCycle with Elizabeth Cutler and Ruth Zukerman. The company revolutionized the fitness industry by combining indoor cycling with a strong sense of community. SoulCycle's first studio was located on the Upper West Side of New York City. Rice played a crucial role in building the brand, which became synonymous with high-energy workouts and community engagement. She sold most of her shares to Equinox Fitness in 2011 and the remainder in 2016 for approximately $90 million, while remaining on the board.23

• Peoplehood: In 2019, Rice co-founded Peoplehood with Cutler. This venture focuses on facilitating guided conversations aimed at enhancing relational wellness, or what they term "relational fitness." The concept emerged from their desire to create spaces where individuals can engage meaningfully with one another, addressing the growing need for connection in today's society.135

Philosophy and Impact

Rice believes that physical health and relational health are interconnected. At Peoplehood, she aims to teach individuals how to communicate effectively and build stronger relationships. Her work emphasizes the importance of being heard and seen within interpersonal connections.35

Personal Life

Julie Rice is married to Spencer Rice, and they have two daughters. She continues to be an influential figure in both the fitness and wellness industries, advocating for community building through innovative approaches to health.24