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Julie Mumford
Head of Data at Zoom (I'm hiring!)
Julie Mumford is a highly accomplished professional known for her robust expertise in data analysis, marketing technology, and consumer insights. With a rich background that spans notable leadership roles in some of the world's most recognizable brands, Julie has carved a niche for herself in the intersection of technology, psychology, and data science. As the current Head of Data at Zoom, she spearheads initiatives that harness the power of data to foster enhanced user experiences and streamline operational efficiencies. Her experience at Zoom is a testament to her forward-thinking approach to data utilization in enhancing collaborative platforms, particularly in an increasingly remote and digital-first work environment.
Before her impactful tenure at Zoom, Julie held several influential positions at Nike, where she excelled in her role as the Director of MarTech Analytics, Marketing, and Personalization. In this capacity, she focused on leveraging data analytics to create personalized consumer experiences, showcasing her capacity to integrate analytics into marketing strategies effectively. Her previous role as the Director of Recommendations at Nike involved utilizing cutting-edge algorithms and machine learning techniques to provide tailored product recommendations, fostering a stronger connection between the brand and its consumers.
Julie brings a wealth of experience from her time at Facebook, where she delved into data science, contributing to the development of advanced analytics frameworks that improved advertising targeting and user engagement. Her previous positions at Meredith Corporation as Vice President of Advertising Insight & Targeting and Executive Director for Advertiser Insights (Business Intelligence) further highlight her expertise in leading data-driven marketing initiatives. During her time there, she directed business intelligence efforts that provided actionable insights for advertisers, enhancing revenue generation and audience targeting strategies.
Additionally, Julie's expertise in data-driven decision-making was further refined at Allrecipes.com, where she began as a Senior Business Analyst and progressed to the role of Director of Business Intelligence. Her analytical insights significantly influenced content strategy and user engagement metrics, making Allrecipes.com a leader in the culinary digital space. Julie's leadership role at VerdictAdvantage, LLC as the Director of Research and Strategy allowed her to apply her analytical skills to define market opportunities and optimize strategic positioning for various clients.
In addition to her professional accomplishments, Julie has also made noteworthy contributions to education and youth development as a Rocket Team Advisor at Science Club for Girls. Her role involved mentoring young women in STEM fields, empowering the next generation of leaders in technology and science. Furthermore, Julie has shared her knowledge as a Lecturer at Assumption University, where she imparted her extensive industry insights to students, bridging the gap between academic learning and real-world application.