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Julie Krasnienko
🔜 RDC 2024 | Founding team, Head of Product @ DRESSX | Digital Brand Activations, Roblox, AR, VR, MR |ex-Snap| +HIRING+ Senior 3D Character Artist - please DM
Julie Krasnienko is a seasoned professional currently serving as the Head of Product & Production at DRESSX, a company specializing in digital fashion.12 With a background in marketing and business development, Julie has played a significant role in the growth and success of DRESSX.
Professional Background
Julie's career journey includes:
- Freelance Marketing and Business Development Consultant (2017-2020)2
- Head of Product at DRESSX (2020-present)24
Prior to joining DRESSX, Julie led marketing efforts at Looksery, a company that was acquired by Snap Inc. in 2015.6
Education
Julie attended Odessa National Economics University, which has likely contributed to her expertise in business and economics.1
Achievements at DRESSX
Under Julie's leadership, DRESSX has achieved significant milestones:
- Distribution of 50 million fashion items, as announced by Julie in September 20243
- Involvement in securing additional funding for DRESSX6
Areas of Expertise
Julie's professional focus includes:
- Product development and innovation
- Strategy creation for organizations and startups1
- Marketing and business development25
Current Role
As Head of Product & Production at DRESSX, Julie is part of the management team overseeing the company's strategic direction, operations, and growth initiatives.7 She is based in Los Angeles, California5, although some sources mention Santa Clara, California.4
Julie's expertise in the digital fashion industry has made her a valuable voice in discussions about the future of fashion. In October 2021, she participated in a podcast interview alongside DRESSX's Chief Sustainability Officer, Olga Chernysheva, to discuss the future of digital fashion.8