Julie Kim

Julie Kim is the Director of Executive Communications at the New York City Fire Department (FDNY). With over 20 years of experience in broadcast journalism, she has developed a versatile skill set in communications.

In her current role, which she began in November 2022, Kim manages the FDNY’s social media channels, significantly increasing their reach by over 50% across multiple platforms. She launched the FDNY's TikTok account to engage a younger demographic and promote recruitment, achieving 20,000 followers within two months. Kim is responsible for creating and curating content, maintaining an editorial calendar, and advising other FDNY bureaus on best practices for social media engagement.1

Prior to her role at FDNY, she founded Brown Dog Media, LLC, where she specialized in media relations and content management for various clients, including healthcare institutions. Her work has garnered national attention, especially during the COVID-19 pandemic, where she focused on educating the public about health-related issues through effective communication strategies.1