Julie Elkus is an accomplished strategic insights leader with extensive experience in the Consumer Packaged Goods, Global Market Research, and Healthcare sectors. As the co-founder of Reading For Life, Inc., a non-profit organization focused on enhancing childhood literacy, she is dedicated to making the world a better place.

Julie is known for her exceptional ability to deliver breakthrough innovation, as evidenced in her achievements at General Mills and Procter & Gamble. She has a passion for identifying essential truths and unmet needs to develop impactful, actionable, and sustainable solutions that improve people's lives.

Julie studied at Harvard Business School, where she received her MBA, and holds a BA in English from the University of North Carolina at Chapel Hill. She has held several prominent positions, including Director of Innovation and Design at Cincinnati Children's Hospital Medical Center and Qualitative Research Director at Ipsos Understanding UnLtd.

In her current role as President of Julie Elkus & Associates, LLC, she continues to inspire and lead her team with her strategic insights and innovative approach to problem-solving.