Julie Choo

Julie Choo is a prominent figure in the fields of strategy and product management, known for her role as the Creator and Lead Author of THE STRATEGY JOURNEY, a book that outlines a framework and methodology for strategic planning. She is also recognized as a tech entrepreneur, investor, data specialist, product architect, and strategic advisor.

Her work focuses on integrating innovative approaches to strategy development, emphasizing the importance of human-centric design in business processes. In addition to her writing, she has experience as a Commercial Director at Lignum Group, where she operates within the facades, glazing, and construction sectors across various regions including Europe and North America.

Choo actively shares insights and updates related to her work on LinkedIn, where she engages with a community interested in product management and strategic planning. Her professional journey reflects a commitment to advancing methodologies that enhance organizational effectiveness and innovation.