Julie Choo

Julie Choo is a versatile professional with a background in techpreneurship, investment, data analysis, strategic advising, and non-executive director roles.

She is currently engaged in writing her new book, THE STRATEGY JOURNEY, funded through Kickstarter, and growing her company Stratability, focused on e-learning services for business and digital transformation.

With over 15 years of experience, Julie has worked with C-level executives of various industries and start-ups, specializing in strategy planning, execution, business models, mergers and acquisitions, and software application design.

Passionate about using data science, she excels in building digital services and SaaS apps using cutting-edge technologies, drawing from her background in software and electrical engineering.

Julie also dedicates time to training professionals on a framework connecting strategy with execution, emphasizing value-driven, customer co-created, and network-connected results.

Outside of work, Julie enjoys Formula One (F1), following Arsenal and Liverpool football teams, spending time with her dog Kimi, exploring new restaurants, and experimenting with recipes.

Her educational background includes a Master's in Business Strategy & International Marketing and a Bachelor's in Electrical Engineering from the University of New South Wales.