Juliano Arnais

Juliano Arnais, a seasoned Director of Field Force Effectiveness with over 17 years of experience in the pharmaceutical industry, has worked with both national and multinational companies. Arnais has a great deal of experience in the areas of Digital Transformation, Commercial Excellence, Marketing, Business Intelligence, Sales Force Effectiveness, Strategic Planning, Product launch, and Portfolio Management. His digital and multichannel marketing projects for physicians and patients have used various marketing automation platforms, including Adobe and SalesForce Marketing Cloud. Arnais is known for his strategic business acumen and has demonstrated a systematic approach to leadership, focusing on results, and people development. As a Marketing and Digital expert, his expertise extends to marketing automation, marketing mix models, resource allocation exercises, portfolio prioritization, S&T, product launch, go-to-market strategy, and SalesForce optimization. He also has a proven track record of managing budget and support functions. Arnais holds an MBA from Fundação Dom Cabral and a Bachelor's degree in Computer Science from UNIP/Universidade Paulista.