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Julian Reading
The Psychological Sales Coach, MEDDPICC expert and Author - new book ‘The Sales Journey' out NOW!
Julian Reading is an expert in modern sales performance improvement with a passion for understanding buyer personas and their impact on sales success.
He advocates for a shift towards a more people-focused approach in sales, emphasizing emotional connections with prospects alongside sales best practices.
Julian is the CEO of Sales Journey UK and has held various leadership roles in sales enablement and digital sales at renowned organizations like Hitachi Vantara, Universal Robots A/S, and Thunderhead.
With a background spanning from education and training to global sales management, Julian brings a wealth of experience and knowledge to the field of modern selling.
His YouTube channel, the Whiteboard Workout, offers free training on sales strategies and performance improvement.
Julian Reading's expertise lies in the science of selling, sales enablement, and modern selling practices.
