Julian Reading

Julian Reading is the CEO of Sales Journey UK, a company he founded to enhance sales performance and enablement. With over 29 years of experience in sales leadership, he has a strong background in transforming sales models for multinational companies, focusing on strategies that drive growth and efficiency in sales processes.134

In addition to his role at Sales Journey UK, Julian is recognized as an expert in sales enablement and has contributed to various discussions on improving sales methodologies. He emphasizes the importance of understanding customer needs and aligning sales strategies with perceived value, which he believes is crucial for successful selling.1 Julian is also the author of "The Sales Journey," a book that outlines effective sales strategies.1

His professional network can be found on LinkedIn under the username julian-reading-0b16033, where he shares insights and engages with the sales community.2