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Julia Straus
CEO at Sweaty Betty
Julia Straus is a prominent figure in the retail and fashion industry, most recently known for her role as the CEO of Sweaty Betty, a popular women's activewear brand. Here are some key details about her career and accomplishments:
Career at Sweaty Betty
Julia Straus joined Sweaty Betty in July 2018 as the managing director.12 She was then promoted to the position of CEO in June 2019.56 During her tenure, Straus led Sweaty Betty through significant growth and expansion:
- She oversaw the brand's threefold growth over a five-year period.12
- Under her leadership, Sweaty Betty expanded its global presence while maintaining its core mission of empowering women.1
Previous Experience
Before joining Sweaty Betty, Julia Straus served as the CEO of Tula, a skincare brand, for three years.2 This experience in the beauty industry likely contributed to her success in the fashion and activewear sector.
Education
Julia Straus is an alumna of Harvard Business School4, which has undoubtedly contributed to her business acumen and leadership skills.
Recent Developments
In March 2023, it was announced that Julia Straus would be stepping down from her role as CEO of Sweaty Betty.123 Her decision to leave was motivated by a desire to return to the United States with her family.2 Straus continued in her role until June 2023, assisting in the selection of her successor and ensuring a smooth transition.12
Leadership Style and Impact
Julia Straus is described as a two-time CEO with a passion for building brands that connect deeply with consumers.4 Her leadership at Sweaty Betty was marked by significant growth and expansion, including:
- Overseeing the brand's retail expansion from 15 stores to over 90 stores.2
- Growing the company's revenue tenfold.2
- Maintaining the brand's focus on empowering women while achieving global expansion.1
Julia Straus's LinkedIn username is julia-straus-5a98a211, as mentioned in the query.