Julia Seigel

Julia Seigel is an accomplished brand management professional currently serving as the Associate Brand Manager for El Tesoro and Sauza Tequila at Suntory Global Spirits, a position she has held since January 2024.1 With a strong educational background and diverse work experience, Julia has established herself in the spirits industry.

Education

Julia holds multiple advanced degrees:

• Master of Business Administration (MBA) from The University of Chicago Booth School of Business (2019-2021)1
• Master of Public Policy from the Harris School of Public Policy at the University of Chicago (2018-2021)1
• Bachelor of Arts in History from Boston College (2009-2013)1

She also completed the Tuck Business Bridge Program at Dartmouth in 2015.1

Professional Experience

Prior to her current role, Julia's career progression includes:

• Associate Brand Manager for Tres Generaciones & Sauza Tequila at Beam Suntory (June 2021 - December 2023)1
• MBA Marketing Intern at Molson Coors Beverage Company (Summer 2020)1
• Summer Associate at CCS Fundraising (Summer 2019)1
• Assistant Director of Annual Giving at Phillips Academy (November 2015 - June 2018)1
• Production Assistant at Boston Red Sox (June 2011 - June 2018)1

Julia's experience spans brand management, marketing, fundraising, and sports production, showcasing her versatility and adaptability across different industries.1

Skills and Achievements

• Proficient in English (native) and Chinese (elementary)1
• Member of Phi Alpha Theta - National History Honors Society (2013)1
• Leadership Team Member for WISE, Beam Suntory's Women's Employee Impact Group1

Julia Seigel's diverse background in business, public policy, and brand management, combined with her experience in the spirits industry, positions her as a valuable asset in her current role at Suntory Global Spirits.