Julia Rakova

Julia Rakova is the Vice President of Brand Marketing and Education at GetResponse, a prominent online marketing and automation platform. She has over 12 years of experience in marketing, growth hacking, and online education. Rakova is also recognized as a speaker and author, focusing on digital marketing and marketing automation.

Professional Background

• Current Role: As Vice President at GetResponse, she oversees brand marketing and educational initiatives, particularly in the CIS and Russian markets. Her responsibilities include marketing, public relations, brand communications, and public speaking.1

• Previous Experience: Rakova has held significant roles in various organizations, including being the Head of Innovation Projects at the Skolkovo Entrepreneurial Community, where she participated in major federal projects aimed at supporting innovation and startups.1

Education

Julia Rakova has a solid educational background, including:

• MBA in Innovation & Entrepreneurship from the Moscow School of Management SKOLKOVO.
• Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
• Executive Education in Entrepreneurship and Innovation from the Massachusetts Institute of Technology (MIT).1

Contributions and Influence

Rakova is an influential figure in the marketing community, having authored numerous articles and books on growth hacking and marketing automation. She has also been a public speaker at major forums and conferences, contributing to discussions on digital transformation and marketing strategies. Her work includes creating educational courses for platforms like SkillBox and GetResponse Academy, impacting thousands of students and professionals in the field.1