Julia Price

Founder and investor in revenue-based finance for Africa

Julia Price is currently involved with Endeavor as the Global Capital and Partnerships lead. Her role focuses on building relationships and networks to support high-growth entrepreneurs globally. Price has a background in venture capital and investment, having previously served as a consultant for Endeavor South Africa, where she advised founder-led companies on raising both debt and equity financing.1 3

In addition to her work at Endeavor, Julia Price is a co-founder and director at Linea Capital, where she continues to leverage her expertise in venture capital to connect investors with promising startups. Her experience spans several years in the financial sector, including roles at Launch Africa Ventures and Ashburton Investments.2 4

Price's career highlights include:

Consulting for Endeavor South Africa: Focused on connecting investors with high-growth African startups.
Investment Committee Member: Involved with Launch Africa Ventures, contributing to investment decisions.
Experience in Venture Capital: Extensive background in structuring deals and managing investor networks.

Her professional journey reflects a strong commitment to supporting entrepreneurship, particularly in emerging markets.

Experience

Co-Founder and Director at Linea Capital (June 2016 - Present)

Investment Committee member at Launch Africa Ventures (March 2021 - Present), Global Capital, Investor Networks and Partnerships at Endeavor (June 2017 - November 2020)

Education

CFA from CFA Institute (2005 - 2007), Intensive in Tech Entrepreneurship from Stanford University (2015), Chartered Accountant (SA) from South African Institute of Chartered Accountants (2004 - 2006), B.Bus.Sci and PGDA in Finance and Accounting Honours from University of Cape Town (1999 - 2003)