Julia Guilger

Julia Guilger is a co-founder and partner at Dubu, a brand and strategy consulting firm.13 As a professional, she is known for her strategic and conceptual approach to work, demonstrating dedication and producing high-quality results despite her relative youth.1

Professional Background

Julia specializes in brand and strategy, holding the position of Brand & Strategy Specialist at Dubu.2 Her work involves developing strategies for companies and analyzing consumer behavior and market trends.

Recent Contributions

Julia has been actively involved in research and analysis related to brand influence on consumer perceptions:

• She recently commented on a study showing that 40% of Brazilians believe their futures may be compromised due to their bodies and appearances.3
• In another study, Julia explained that Brazilians do not have a uniform view of how brands influence their bodies, even within the same sectors.4

Company Impact

Under Julia's leadership, Dubu has conducted significant research on brand responsibility and consumer perception:

• A recent study by Dubu revealed that 83% of Brazilians believe brands have a responsibility for how people feel about their bodies.5
• The company's research also highlighted that only 12% of Brazilians see themselves reflected in advertising.6

These studies demonstrate Julia's and Dubu's focus on understanding the relationship between brands, consumer perception, and social responsibility in the Brazilian market.