Julia Braganca

Julia Braganca is a seasoned professional in the financial industry, currently serving as the Director and Head of Customer Lifecycle Management for the Core Segment at Nubank, a prominent financial technology company.

Here are some key points about her background and career:

Education

• Julia holds a Bachelor's degree in Graphic Design from Universidade Estadual de Minas Gerais.
• She also has a Bachelor's degree in Social Communication - Public Relations from Universidade Federal de Minas Gerais.
• Additionally, she earned an MBA in Business Administration and Management from the Massachusetts Institute of Technology - Sloan School of Management.

Career

• Julia started her career as a management trainee at ABN AMRO Bank N.V., where she gained experience in profit leverage departments.
• She later worked at Banco Santander, initially as a Junior Analyst and then as a Senior Analyst in Marketing for the Middle Income Segment.
• She has also worked at McKinsey & Company, progressing from an Associate to an Engagement Manager and eventually to an Associate Partner. Her time at McKinsey & Company helped her develop strong analytical skills and expertise in strategic planning initiatives.
• Before her current role, she was the Business Architect Director - Product & Design at Nubank, where she played a crucial role in the development of new financial products and services, focusing on digital marketing, human-centered design, and user experience.

Current Role

In her current position as Director and Head of Customer Lifecycle Management for the Core Segment at Nubank, Julia leverages her extensive experience in strategic planning, digital marketing, and product development to manage customer lifecycle processes and enhance user experiences within the core segment of Nubank's customer base.