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Julia Alpan
Experienced Marketing Director - Strategy & Insights - Brand and Proposition Development
Julia Alpan is a seasoned marketing executive with extensive UK and global experience in both B2C and B2B environments. She is known for her strategic acumen, having led at the board level to develop and implement clear business strategies. With a passion for branding and customer advocacy, Julia excels in creating innovative, insight-driven propositions. Her commercially focused mindset is underscored by a proven track record of delivering impactful results and enhancing lifetime customer value. Julia is also a qualified executive coach, adept at motivating teams across different functions to achieve high performance.
Julia pursued her education at the University of Southampton, where she studied Politics and Economics, earning a BSc degree.
Throughout her professional journey, Julia has held key roles in various organizations, including serving as the Chief Marketing Officer at Endsleigh Insurance Services Ltd. Prior to this, she contributed her expertise as the Marketing Proposition Manager at the same company. Julia has also held crucial positions at Danone, where she served as the Head of Strategy and Insights in the Baby Division. Her experience includes holding roles at Motability Operations, such as Interim Strategic Projects, Head of Customer Proposition, Strategic Planning Manager, and Remarketing Planning Manager. Julia's diverse background also includes roles at Dyson as a Supply Planning Manager and at Unilever as a Projects Manager.