Juho Nurmi

Juho Nurmi is a seasoned professional with over 15 years of experience in the global paper and packaging industry across various areas such as operative sales desk, global sales management, key account management, logistics, supply chain operations, CRM, and change management.

His expertise lies in developing global sales strategies, enhancing sales network competencies, and managing key accounts. Since 2018, he has been spearheading the implementation of CRM initiatives on a global scale within the sales network, along with overseeing the digital customer interface within the Packaging Solutions division.

Juho Nurmi's specialties include international sales, strategic sales planning, customer experience and loyalty, sales and marketing in diverse global markets, strategic key account management, product development in collaboration with brand owners, logistics and supply chain proficiency, change management, digital customer interface optimization, and CRM implementation and development within global sales organizations.

He holds a Bachelor of Business Administration (BBA) in International Business from Kymenlaakso University of Applied Sciences, pursued studies in B-to-B Marketing at Laurea University of Applied Sciences, and is currently working towards a Master of Science (MSc) in Organizational Leadership at LUT.

Juho Nurmi has held various positions at Stora Enso, including Director CRM, former Head of CRM and Digital CX for BU Containerboard, former Director of International Key Accounts, former Sales Director for SC Fluting, former Manager of Sales and Logistics, and former Market Supervisor.