University of Zimbabwe

Paid Search Supervisor at Imaginuity

Senior Sales and Marketing Consultant to social media advertisers to increase their revenue, sales and improve campaign performance. Manage a $12M portfolio of 95 high-spend advertisers on platforms of the top 3 social media platforms. Tik Tok Bluebelt and Greenbelt Certifications. Meta Blueprint Certification. Recommend advertising optimizations based on analysis of key metrics and analytics data. Define, structure, launch, and drive complex strategic and operational initiatives for sales, conversions, awareness, traffic, engagement, lead generation and app promotions business goals.

Genpact

Social Media Marketing Consultant

Specific strategic role to deactivate social media channels for the three AT&T Flagship Retail Stores in Dallas, San Francisco and Chicago. Develop the strategy for messaging and branding for each AT&T Flagship Retail ahead of store closings on August 31st, 2023. Create a unique Social Media Content Playbook for each Flagship store. Update the Influencer Marketing Strategy Playbook and collaborated with Influencers to create engaging content. Follow best practices, leverage data analytics, and write copy and create stories, reels, and mobile friendly videos.
Highlights: Successfully migrated 82% of social media followers to the official AT@T social channels. Received 90% positive social media and brand sentiment on the user experience for the processes and communications on how the social channels went dark. Ran live streaming events on the web, Meta and YouTube.

AT&T

Social Media Marketing Specialist

Define marketing programs to support top of the funnel sell-in of chromebook, tablets, buds, and watches into Walmart.com and Samsclub.com and increase attach rate in the Samsung ecosystem. Work closely with the telecomms sales teams to select products and sales prices for campaigns for Walmart.com and Samsclub.com. Develop tactics with external agencies for Social Media, Paid Search, Sponsored Search, Organic search results and creative assets to market to mid-funnel customers with targeted and timely messaging.
Highlights: Create a successful campaign template that resulted in 1500% increase in impressions, decrease of 20% in CPA and increase by 25% in ROI and ROAS. Stellar campaign results, including Black Friday, Cyber Monday, Tax Time.

Samsung Electronics

National Retail Channel Marketing Manager

Build and create the B2C and B2B eCommerce, social media marketing and digital marketing plans for marketing and selling vitamins, supplements and other health products and services, plus gym memberships. Define the social media marketing roadmap, and tactics, paid and organic and focused tactics with specific goals and ad spend within each channel. Built monthly email marketing program from the ground up, including landing pages, and A/B testing. Manage eCommerce sales on Amazon, Walmart Marketplace, Google Shopping and search engines. Own the calendar for paid and organic social media. Peform content marketing, writing blogs, keyword and content research as well as preparing creative assets such as graphics and video.
Highlights: Achieve goals focused on revenue, lead generation, customer acquisition and conversions. Increase YoY: monthly recurring revenue by +400%, monthly active users by +350%, online conversions by +500%, AOV by +250%, sales by +600%, conversions by +400%, search impressions by +1500%, clicks by +300%, social media traffic by +75%, mobile visitors by +230%.

Cooper Aerobics

Digital Marketing Strategist 

Product manager responsible for omnichannel campaigns and tactics to achieve digital goals and KPIs. Increase sales and conversions, improve UI/UX experience, and implement A/B and multivariate testing. Email manager with reach of 110k segmented subscribers and ran bi-weekly email promotions. Launch and optimize promotions, campaigns, competitive strategies, seasonal sales, and new offerings. Deployed the company’s first mobile app live to Android and iOS platforms. Increased App Downloads and User Engagement by creating ad campaigns on Facebook, Instagram and Google.
Highlights: increase YoY form fills by +300%, website traffic by +150%, organic search volume by +125%, eCommerce sales by minimum 20% WoW.

City Electric Supply

Ecommerce Manager

Channel manager for the AT&T CDN (Content Delivery Network) sales team. Responsible for the day-to-day co-branded sales relationship and programs with Akamai. Organize all the logistics for the AT&T booth at the Akamai Developers Conference. Develop the promotions calendar, playbook, and marketing roadmap. Build online sales funnel. Lead scoring. Customer segmentation. Legal compliance. Launch and manage multiple campaigns across digital channels, such as branding, messaging, engagement, customer acquisition. Content marketing includes a systematic approach to distributing and promoting content via brand marketing, gated content, calls to action, copy and blog writing.
Highlights: increase lead gen campaign efficiencies. Increase by 150% the volume of online form fills for RFPs, and blog traffic by +200%.

B2B Digital Strategist   

Develop and execute ongoing SEO strategy and tactical marketing plans for Fortune 500 company. Implement SEO best practices. Link building. Gain higher search engine results. Keyword research and expansion. On page optimization. Competitor analysis. Increase traffic to landing pages. Capture new leads. Create benchmarks and report on KPIs. Compile actionable reports and keyword recommendations. 
Highlights: On-page SEO and Technical SEO, including errors, canonicalization, and meta data. Increase traffic to landing pages by 750%. Capture new leads. Site audits and technical analysis. Competitive analysis. Meta data strategies.

Altezza

SEO Project Manager

At&T Mobility Team required a new Project Manager Organization (PMO). Assisted in the design, architecture, and processes for the new. Create new internal processes and tools for different teams to manage priorities. Design tracking spreadsheets.Multitask several projects at different stages of the project life cycle. Function as the go-to Project Manager for the Mobility, Enterprise, Lead Nurture, Content and Graphic Design teams. Manage the launch of Consumer/IRU/CRU offers in National Promotions for phones, devices and tablets for brands such as Apple, Samsung, LG, Microsoft Surface.

Project Manager

Create omnichannel marketing strategies to increase ROI and build the brand for an eCommerce superstore. Perform search engine marketing and optimization (SEO/SEM), email and social media marketing. Manage monthly PPC Ad Spend of $100K with two direct reports.
Highlights: YoY increases in: “Black Friday” sales by +110%.” Cyber Monday” sales by +480% YoY. Traffic by +57%. Sales transactions by +75%. Organic revenue by +125%.

Newegg

Digital Marketing Manager

Key digital marketer who helped launch this innovative startup online travel agency. Advise the executive team on SEO strategy, messaging and marketing priorities. Create SEO and content strategies. Conduct site audit and keyword research. Execute ecommerce shopping campaigns to drive sales, create and build the brand, marketing automation and inbound  marketing to drive business development.
Highlights: Write requirements, customer journey and user stories. Configured the CRM. Google and Bing organic search had 4xrevenue and 3.5xcustomers. Social media community growth, likes, comments, content interaction, referral traffic

CarryOn LLC

Ecommerce strategist for portfolio of 26 Hilton hotels to achieve revenue goals. Manage ecommerce campaigns with total revenues greater than $1MM per month. Act as Team Lead and consistently exceed revenue goals for more than 120 hotels. Directly manage three eCommerce Managers, each manages their ecommerce portfolio of 26 Hilton hotels. Execute brand level e-promotions across sites representing multiple brands. Optimize all eCommerce areas i.e. hotel website, SEM, and SEO, social media. Deliver analytics on ROI and areas of opportunity. Provide custom reporting and guidance on unique marketing opportunities. Analyze performance of KPIs and make corrective optimizations to maximize revenue. Formulate recommendations based on online performance data and create client reports.
Highlights: YoY improvements of ROAS of 12:1. ROI of +1000%. Traffic website increased by +3000%. Created new social media business profiles. Successful social media paid campaigns generated leads and bookings.

Judy Castanheira