Judd Larned

Judd Larned is a seasoned executive with extensive experience in the water treatment industry. He currently serves as the President of Culligan Water at Culligan International Company, a position he has held since November 2015.1 In this role, he is responsible for overseeing the Culligan Water Business in North America, focusing on driving profitable growth through franchise and direct channels.1

Career Highlights

Larned's career at Culligan International Company has been marked by progressive leadership roles:

• President, Culligan Water (November 2015 - Present): In this position, he owns the P&L for Culligan Water Business in North America.1

• VP Strategy, Latin America and Asia Household (January 2015 - November 2015): He was responsible for global strategy and business development functions, as well as developing growth strategies for international licensee networks.1

• VP of Strategy and Business Optimization (January 2013 - January 2015): Larned led global strategy for Culligan International and drove business optimization projects.1

Professional Background

Before joining Culligan, Larned spent nearly 15 years at Bain & Company, where he served as a Principal in the Industrial Goods Practice.1 His experience there spanned various industries, with a focus on industrial goods, particularly in agriculture and chemicals, as well as consumer goods.1

Education

Larned holds an MBA from Duke University's Fuqua School of Business and a BSE in Mechanical Engineering (Magna Cum Laude) from the University of Michigan.1

Industry Involvement

In addition to his role at Culligan, Larned is actively involved in the water treatment industry. He recently took office as the President of the Water Quality Association (WQA) for the 2024-25 term.4 In this capacity, he emphasizes the collaborative nature of the water treatment industry and the importance of strategic planning.5

Areas of Focus

Larned has shown a particular interest in addressing water quality issues, especially concerning PFAS (Per- and polyfluoroalkyl substances) in drinking water. He has advocated for increased awareness and testing of water for PFAS, recognizing the growing understanding of their health impacts.23