Juana Véliz

Juana Véliz is a prominent marketing leader currently serving as the Senior Director of Brand Marketing at Givelify. She has a notable background in strategic planning, brand marketing, and multicultural initiatives, which positions her as a valuable asset in driving Givelify's growth and community engagement efforts.

Professional Background

• Current Role: Juana leads brand marketing strategies at Givelify, focusing on enhancing the company's visibility and impact within the nonprofit sector. She previously held the position of Director of Strategic Planning, where she utilized research and data insights to inform brand planning and business growth strategies.12

• Entrepreneurial Experience: Juana co-founded Impact AO, a design and strategy group aimed at fostering positive community change. Additionally, she established Cultural IQ Strategies, a marketing communications firm that provided consulting services to both corporate and nonprofit clients.13

• Previous Positions: Her earlier roles include serving as the Multicultural Growth & Innovation Program Manager at Texas Health Resources, where she oversaw initiatives within one of the largest nonprofit healthcare systems in the U.S. She also worked as the Managing Director-Hispanic Practice at LAGRANT COMMUNICATIONS, focusing on culturally relevant public relations and marketing campaigns.14

Education

Juana holds a Bachelor of Arts in Mexican American Studies from The University of Texas at San Antonio and a Master of Arts in Latin American Studies from California State University, Los Angeles. This educational background supports her expertise in multicultural marketing and community engagement.1

Personal Attributes

Described as a purpose-driven leader with a passion for activism and inclusion, Juana Véliz is recognized for her strategic thinking and commitment to making a positive impact through her work in marketing and community development.3