Juan Manuel Rótulo

Juan Manuel Rótulo is a seasoned media professional currently serving as the Head of Music Editorial for Latin America at Spotify, a position he has held since October 2018.1 Based in Miami, Florida, Rótulo has over two decades of experience in the media and entertainment industry, with a focus on digital content and Latin American markets.

Career Highlights

Spotify Leadership: Rótulo has been leading Spotify's music editorial efforts for Latin America for nearly 6 years, overseeing the curation and strategy for music content in the region.1

Previous Roles: Before joining Spotify, Rótulo held several prominent positions in major media companies:

• Editorial Director - Digital at NBCUniversal Telemundo Enterprises (2014-2018)
• Executive Editor, Digital & Social at People en Español (Time Inc.) (2012-2014)
• Editor in Chief at Wonderwall MSN Latino (2010-2012)
• Various editorial roles at Microsoft, Televisa Publishing, and Univision Online1

Education and Skills

Rótulo holds a Bachelor of Journalism and Mass Communication from Florida International University, which he completed between 1994 and 1999.1 He is bilingual, with native or bilingual proficiency in both English and Spanish, which has likely been a significant asset in his career focused on Latin American markets.1

Expertise

Throughout his career, Rótulo has developed expertise in:

• Digital content strategy
• Editorial leadership
• Latin American media markets
• Music industry trends
• Bilingual content creation

Juan Manuel Rótulo's diverse experience in digital media, coupled with his current role at Spotify, positions him as a key figure in shaping the Latin American music landscape on one of the world's leading streaming platforms.