Juan Melo

Strategic Marketing, Branding & Communication Director. Ex-P&G. Ex-Kellogg. Ex-Cargill. University Grade & Masters Professor. Inclusion & Diversity Lead. Doctoral Researcher.

Juan Manuel Alonso Melo is a seasoned Marketeer and Branding expert with a successful track record spanning over 15 years in prominent multinational American companies like P&G, Kellogg's, and Cargill.

He enriches his academic portfolio by serving as a respected University professor at IE and ICADE, specializing in Strategic Marketing, Branding, Communication, Inclusion & Diversity, and even Videogames. Additionally, he excels in conducting interviews, providing valuable career advice to students, and supervising labs and TFGs.

Furthermore, Juan Manuel Alonso Melo holds the distinction of being a Double-PhD doctoral researcher from Universidad Complutense de Madrid (focusing on Inclusion & Diversity towards Employer Branding) and Université de Fribourg. His research interests center around Inclusion & Diversity, where he also serves as a Regional Lead, showcasing his prowess in crafting and executing strategic initiatives.

His organizational affiliations include roles such as Career Advisor at IE Business School, Former Doctoral Researcher at Université de Fribourg/Universität Freiburg, Former Doctoral Researcher at Universidad Complutense de Madrid, Former Associate Professor at IE University, and Former Associate Professor at Universidad Pontificia Comillas ICAI-ICADE.