Juan Melo

Juan Manuel Alonso Melo is a prominent figure in the fields of marketing, branding, and education, currently serving as a Career Advisor at IE Business School. Here are some key points about his background and expertise:

Education

• He holds degrees in Law and Business Administration from the Universidad Pontificia Comillas (ICAI-ICADE) in Madrid, Spain.14

Professional Experience

• Alonso Melo has extensive experience in strategic marketing and branding, having managed leading brands such as Head & Shoulders (P&G), Coco Pops-Frosties (Kellogg’s), Scottex (Kimberly Clark), and Cargill.13

Academic Roles

• He is a permanent associate professor at IE Business School, teaching subjects including Strategic Marketing, Branding, Communication, and Acing Interviews. He also teaches at ICADE.2
• Alonso Melo has been recognized for his teaching excellence, receiving the Teaching Excellence award in October 2020.1

Career Advisor

• Recently appointed as the Career Advisor for the IMBA program at IE, he employs a customer/student-focused methodology in his advisory role.1

Other Roles and Interests

• He is also involved in inclusion and diversity initiatives and has interests in the videogames industry.23
• Alonso Melo is active on LinkedIn under the username @juanmaalonso, where he shares updates and insights related to his work and the fields he is involved in.2